Work & AI tools
For productivity and AI tools used at work.
- Beginners & experimentersNew to AI or trying simple tasks.
- Experienced AI usersUsing AI for practical tasks or workflows.
- AI skepticsCautious about AI or actively avoiding it.
Audiences & Personas
Who should test
your product?
Choose the customer groups you want to simulate. We'll test your product with 100 persona-guided runs and show you what needs improving.
Choose your subsegments
Who are your ideal customers?
Pick up to three subsegments relevant to your product. Include their names in your Moltgate request.
Need another audience? Describe it in your request, including relevant occupations, industries or age ranges. These starting points use synthetic U.S. adult profiles and modeled AI/need scenarios.
A few people to imagine
Example profiles
Six examples of the customers we can simulate and the questions a test could explore.
Billing clerk
The receptive beginner
39 years · California
ExperimenterReceptive
What to check
Can an AI experimenter understand the first step without getting lost in unfamiliar terminology?
Marketing specialist
The daily workflow user
29 years · New York
Workflow userReceptive
What to check
Does the journey explain how this product fits into an existing multi-step workflow?
Purchasing agent
The skeptical practitioner
50 years · Texas
Practical task userSkeptical
What to check
Are the answers specific enough for a skeptical AI user to understand what the product can actually do?
Self-employed writer
The independent writer
43 years · Washington
No intentional experienceNeutral or undecided
What to check
Can someone with no modeled AI experience understand how the offer helps with finding customers?
Administrative assistant
The skills-focused learner
27 years · Florida
Practical task userEnthusiastic
What to check
Can the learner find a relevant explanation and take a useful next step without needing support?
Software developer
The hands-on builder
31 years · Massachusetts
BuilderSkeptical
What to check
Can a builder find the setup requirements and understand the limits before trying a workflow?
Illustrative synthetic examples, not real customers or observed reactions. Context: ACS 2024; AI experience and attitudes: modeled scenarios. Titles and test questions are illustrative.
Sources: ACS PUMS and Twin-2K-500 (CC BY 4.0; assigned donor evidence).
Get actionable findings
Find what needs fixing.
Choose the part of your product you want to improve. Get test results and practical changes to prioritize.
Include your target audience and chosen subsegments in the Moltgate request.